About How to Set and Reach Social Media Goals for Your Business There’s no doubt social media marketing is working for businesses of all types. But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy. And that has led them to shed social media marketing altogether. However, the fact of the matter is, social media marketing is like any other type of digital marketing, where it is very much possible to measure the ROI. However, it may prove to be challenging for some, especially to those businesses that do not
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