
About Oracle CRM Eloqua Marketing Cloud
Oracle Eloqua training teaches B2B modern marketing best practices and how to apply them using Oracle Eloqua. Learn to target and segment your B2B database, launch engaging campaigns, convert sales and analyze results.
Earning an Oracle Marketing Automation Cloud (Eloqua) certification puts you at the forefront of your industry. Create personalized experiences, increase overall conversions and accelerate sales when you learn to implement this powerful tool.
An Oracle Eloqua Marketing Cloud Service Certified Implementation Specialist has demonstrated the knowledge required to complete a full implementation of Eloqua, provide consultation on project deliverables to the client and apply knowledge of client’s business, marketing and sales processes to make recommendations when integrating Eloqua with third-party systems.
Oracle Marketing Cloud Eloqua Course is designed to cover B2B Marketing Industry Knowledge, Eloqua Product Expertise and Passing Certification Exam;
Module – 1 Understanding B2B Marketing Industry
Module – 2 Working with Oracle Marketing Cloud Eloqua (Labs & Exercise, sample project)
Module – 3 Oracle Certification Exam Preparations – 1Z0-349 ( with Free Practice Test )
Oracle Marketing Cloud Course Outline Details
Module – 1 Understanding B2B Marketing
Modern Marketing Industry Challenges
Modern Marketing Capabilities and Solutions
Module – 2 Working with Oracle Marketing Cloud Product (Eloqua)
Oracle Marketing Cloud Overview
Oracle Marketing Cloud Introduction
Oracle Marketing Cloud Creating 1st Email Campaign
Oracle Marketing Cloud Creating Multi-Step Campaign
Working with Forms Field and Query String
Oracle Marketing Cloud – Landing Pages -Using Static Values in Forms Field
Oracle Marketing Cloud – Field Merge with Query String
Oracle Marketing Cloud – Field Merge Custom Objects
Working with Eloqua Forms
Oracle Marketing Cloud – Creating a Form in Eloqua
Oracle Marketing Cloud – Setup Form Processing
Oracle Marketing Cloud – Using Static Values in Form Field on Landing Pages
Oracle Marketing Cloud – Embedding Form on a website
Introduction to Custom Objects
Oracle Marketing Cloud – Introduction to Custom Objects
Oracle Marketing Cloud – Creating Field Merge with Custom Objects
Marketing Cloud Insights – Reports and Dashboards
Oracle Marketing Cloud – Insight Reports and Dashboards
Oracle Marketing Cloud – Exporting and Printing Reports
Oracle Marketing Cloud – Introduction to Dashboards
Oracle Marketing Cloud – Creating Custom Reports
Working with Landing Pages, Forms and Fields
Oracle Marketing Cloud – Understanding Landing Pages
Oracle Marketing Cloud – Working with Landing Pages Editor
Oracle Marketing Cloud – Design Campaign Landing Page in Eloqua
Oracle Marketing Cloud – Using Static Forms and Fields on Landing Pages
Understanding Eloqua Lead Scoring
Oracle Marketing Cloud – Eloqua Lead Scoring Model Introduction
Oracle Marketing Cloud – Creating Eloqua Lead Scoring Model
Understanding Marketing Program
Oracle Marketing Cloud – Eloqua Program Canvas Overview
Oracle Marketing Cloud – Creating a Contact Program
Oracle Marketing Cloud – Know your buyer
Oracle Marketing Cloud – Engage with Insight
Working with Contents and Email Designer
Oracle Marketing Cloud – Introduction to Content Upload
Oracle Marketing Cloud – Working with Images Component Library
Oracle Marketing Cloud – Emails Designer Overview
Oracle Marketing Cloud – Working with Emails Designer, button and hyper links
Oracle Marketing Cloud – Adding Merge Fields and Images
Module – 3 Oracle Certification Exam Preparations – 1Z0-349 Practice Test
Pass your Certification Exam after getting the industry and Oracle Marketing Cloud product knowledge. Detailed mock-up question and real exam like scenario with Free practice Exam to ensure your success !
Individuals who earn this certification are able to describe the different components of the Eloqua application, Implement and configure each Branding and Deliverability package, integrate CRM custom objects with Eloqua and leverage the data for segmentation, personalization, and scoring and much more.
Exam Price
- US$ 245 approx. (Oracle Certification Exam Fee is NOT included in course training fee)
Required Participants
- Minimum 4 or more students group
Flexible Class Options
- Corporate Workshops | Fast-Track
- Week-End Classes For Professionals SAT | SUN
- Online Classes – Live Virtual Class (L.V.C), Online Training
Career In Customer Relationship
With a post graduate degree or MBA in customer relationship management, aspirants can look for opportunities in the domains like banking, finance, accounting, insurance, legal, sales, marketing, IT, manufacturing, management consulting, public sector, research and consulting in India or globally.
Jobs in CRM
- CRM Jobs in Pakistan
- Jobs in CRM in USA
- Jobs for Beginners in CRM in Dubai
- CRM Jobs in UK
- CRM Internship in Canada
- CRM Jobs in Germany in 2020
Conclusion
More commonly, when people talk about CRM they are usually referring to a CRM system, a tool which helps with contact management, sales management, workflow processes, productivity and more.
Customer Relationship Management enables you to focus on your organisation’s relationships with individual people – whether those are customers, service users, colleagues or suppliers. CRM is not just for sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in your business – from HR to customer services and supply-chain management.
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